Identity, Image and Brand Management

Code:

103565

ECTS:

7.0

Lecturers in charge:

prof. dr. sc. Božo Skoko

Lecturers:

prof. dr. sc. Božo Skoko - Seminar
Igor Vukasović , dipl.nov. - Seminar

Igor Vukasović , dipl.nov. - Lectures

Take exam:

Studomat

1. KOMPONENTA

• Lectures 30
• Seminar 30

* Load is given in academic hour (1 academic hour = 45 minutes)

DESCRIPTION:

LITERATURE:

1. Olins, Wally; Brendovi (marke) u suvremenom svijetu; Golden marketing Tehnička knjiga, Zagreb (2008)
2. Skoko, Božo; Država kao brend; Matica hrvatska, Zagreb (2009)
3. Vranešević, Tihomir; Upravljanje markama / Brand Management,; Accent, Zagreb (2007)

3. SEMESTER

Usmjerenje Strateško komuniciranje DN 3. semestar - Regular studij - University graduate programme of Journalism

prof. dr. sc. Božo Skoko:

prof. dr. sc. Božo Skoko: