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Identity, Image and Brand Management

Identity, Image and Brand Management


BASIC DATA

Code:

103565

ECTS:

7.0

Lecturers in charge:

prof. dr. sc. Božo Skoko

Lecturers:

prof. dr. sc. Božo Skoko - Seminar
Igor Vukasović, dipl.nov. - Seminar

Take exam:


DETAILED DATA

1. KOMPONENTA

  • Lectures 30
  • Seminar 30

* Load is given in academic hour (1 academic hour = 45 minutes)

DESCRIPTION:

LITERATURE:

  1. Olins, Wally; Brendovi (marke) u suvremenom svijetu; Golden marketing Tehnička knjiga, Zagreb (2008)
  2. Skoko, Božo; Država kao brend; Matica hrvatska, Zagreb (2009)
  3. Vranešević, Tihomir; Upravljanje markama / Brand Management,; Accent, Zagreb (2007)


CLASSES

3. SEMESTER

Usmjerenje Strateško komuniciranje DN 3. semestar - Regular studij - University graduate programme of Journalism


CONSULTATIONS SCHEDULE

prof. dr. sc. Božo Skoko:

prof. dr. sc. Božo Skoko:


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