Viral Communication

Code:

200300

ECTS:

7.0

Lecturers in charge:

prof. dr. sc. Domagoj Bebić

Lecturers:

prof. dr. sc. Domagoj Bebić - Seminar

Take exam:

Studomat

1. KOMPONENTA

• Lectures 30
• Seminar 30

* Load is given in academic hour (1 academic hour = 45 minutes)

DESCRIPTION:

The current technological and communication changes introduced by the popularization of social platforms have completely changed the way media content is created and distributed. Research shows (Reuters Digital News Report 2015) that users are accustomed to shorter media forms, to being informed via smartphones, and to increasingly using social media as a source of information. The growing popularization of social media has spawned content that is engaging and visual, and most importantly, divisible on digital platforms and that can achieve global reach in a short period of time. In this context, we are talking about media content that is going viral. Through interesting, engaging and creative infographics, memes, surveys, short videos, etc., media content no longer follows traditional media logic or traditional mode of distribution. Therefore, the aim of the course is primarily to acquaint students with the latest communication trends and practices, and then with new forms of communication that are characteristic of new media. This implies a good knowledge of new trends (both technological and communication) and skillful adaptation to the rapidly changing platforms, communication networks, user needs and behaviors, but also new forms of media content. Through the course, students will be trained in new forms of media content: how to create them, how to manage them and how to direct them in a new media environment.

LITERATURE:

1. Harris, J.L. (2018) Social Media Communication: Concepts, Practices, Dana, Law and Ethics. New York: Routledge.;
2. Grbesa, Salaj, 2018, Dobar, los ili zao? Populizam u Hrvatskoj. Zagreb: Tim Press.;
3. Jenkins, K.; Ford, S.; Green, J. (2013) Spredeable Media. New York: New York University Press.;

1. SEMESTER

Usmjerenje Strateško komuniciranje DN 1. semestar - Regular studij - University graduate programme of Journalism