Jezik | Language: HRV ENG
Strategies of Public Relations
Code: 116177
ECTS: 7.0
Lecturers in charge: doc. dr. sc. Hrvoje Jakopović
Take exam: Studomat
English level:

1,1,1

All teaching activities in the course will be held on English. This level includes courses with multiple groups (i.e., all teaching will be held strictly in Croatian for Croatian groups, and strictly in English for English groups).
Load:

1. komponenta

Lecture typeTotal
Lectures 30
Seminar 30
* Load is given in academic hour (1 academic hour = 45 minutes)
Description:
Students improve previous knowledge on public relations within this course through the concepts of strategy, strategic thinking and their implementation in public relations.
Literature:
  1. Jugo, Damir; Strategije odnosa s javnošću; Profil, Zagreb (2012)
  2. Tench, Ralf; Yeomans, Liz; Otkrivanje odnosa s javnošću; Hrvatska udruga za odnose s javnošću, Zagreb (2009)
  3. Smith, Ronald; Strategic Planning for Public Relations; Routledge, Taylor and Francis Group, New York I London (2009)
  4. Oliver, Sandra; Public Relations Strategy; Chartered Institute of Public Relations, Kogan Page, London I Philadelphia (2007)
Optional literature:
  1. Tomić, Zoran; Odnosi s javnošću - teorija i praksa; Synopsis, Sarajevo-Zagreb, (2008)
  2. Gregory, Anne; Planiranje i upravljanje kampanjama; HUOJ, Zagreb (2006)
  3. Potter, Lester; Komunikacijski plan - srž strateških komunikacija; HUOJ, Zagreb (2007)
  4. Weintraub Austin, Erica; Strategic Public Relations Management; Lawrence Erlbaum Associates, New Jersey (2006)
2. semester
Usmjerenje Strateško komuniciranje DN 2. semestar - Mandatory studij - University graduate programme of Journalism

3. semester
Usmjerenje ODNOSI S JAVNOŠĆU dn. 3. semsetar - Mandatory studij - University graduate programme of Journalism
Consultations schedule:
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