Political Marketing

Code:

116182

ECTS:

7.0

Lecturers in charge:

prof. dr. sc. Marijana Grbeša-Zenzerović

Lecturers:

prof. dr. sc. Marijana Grbeša-Zenzerović - Seminar

Take exam:

Studomat

1. KOMPONENTA

• Lectures 30
• Seminar 30

* Load is given in academic hour (1 academic hour = 45 minutes)

DESCRIPTION:

LITERATURE:

1. Maarek, Ph. J. (1995) Political Marketing and Communication. London: John Libbey amp; Company Ltd: London. (poglavlje 1., 2. i 3.);
2. Kaid, L. and Holtz-Bacha, C. (2006) The Sage Handbook of Political Advertising. London: SAGE. (poglavlje 1., 3. i 27.);
3. Scammell, M. (1999) Political Marketing: Lessons for Political Science, Political Studies 47(4): 718-739.;
4. Scammell, M and Langer, A. (2006) 'Politcal Advertising: Why is it so boring?'. Media Culture and Society, 28(5): 763-784.;

4. SEMESTER

Usmjerenje Strateško komuniciranje DN 4. semestar - Regular studij - University graduate programme of Journalism