Fakultet političkih znanosti | Sveučilište u Zagrebu
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Corporate Communication
Corporate Communication
Code: 111595
ECTS: 7.0
Lecturers in charge: prof. dr. sc. Božo Skoko
doc. dr. sc. Hrvoje Jakopović
Lecturers: dr. sc. Dejan Gluvačević - Seminar
Take exam: Studomat
English level:

1,1,1

All teaching activities in the course will be held on English. This level includes courses with multiple groups (i.e., all teaching will be held strictly in Croatian for Croatian groups, and strictly in English for English groups).
Load:

1. komponenta

Lecture typeTotal
Lectures 30
Seminar 30
* Load is given in academic hour (1 academic hour = 45 minutes)
Description:
The main aim of this course is to enable students gathering of additional knowledge in the field of public relations, adjusted for activities in corporate environment, and base understanding of other related disciplines which public relations experts often encounter.
Literature:
  1. Holtz, Shel; Korporativni razgovori: vodič za provedbu učinkovite i prikladne interne komunikacije; HUOJ, Zagreb. (2008)
  2. Ridderstrale, Jonas i Nordstrom, Kjell; Funky Business zauvijek; Differo, Zagreb. (2009)
  3. Rouse, Sandra i Michael; Poslovne komunikacije; Masmedia, Zagreb. (2005)
Optional literature:
  1. Tomić, Zoran:; Odnosi s javnošću teorija i praksa; Synopsis, Sarajevo-Zagreb (2008)
3. semester
Usmjerenje Strateško komuniciranje DN 3. semestar - Mandatory studij - University graduate programme of Journalism
Consultations schedule:
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