Jezik | Language: HRV ENG
Teorije masovne komunikacije
Šifra: 55553
ECTS: 7.0
Nositelji: prof. dr. sc. Zrinjka Peruško
doc. dr. sc. Antonija Čuvalo
Izvođači: Dina Vozab - Seminar
Prijava ispita: Studomat
Engleski jezik:

1,0,0

Nastava se odvija na hrvatskom jeziku u svim svojim elementima, a stranim studentima koji su pridruženi mješovitoj grupi nudi se mogućnost savladavanja predmeta pomoću dodatnih izravnih konzultacija s nastavnikom i asistentima na engleskom jeziku. Pri tome, nastavnik stranog studenta upućuje na odgovarajuću literaturu na engleskom jeziku te mu osigurava mogućnost polaganja predmeta na engleskom jeziku.
Opterećenje:

1. komponenta

Vrsta nastaveUkupno
Predavanja 30
Seminar 30
* Opterećenje je izraženo u školskim satima (1 školski sat = 45 minuta)
Opis predmeta:
Cilj kolegija je pružiti sustavna znanja o okvirima i temeljima discipline masovne komunikacije/medijskih studija kao znanstvenog područja na sjecištu društvenih znanosti i humanistike, a čiji je predmet i danas javni, komunikacijski odnos medijske industrije, pojedinca i društva i njihovi međusobni utjecaji. Kolegij teži osposobiti studente da ovladaju različitim pristupima analizi masovnih i umreženih medija i medijske komunikacije te znanjima o najvažnijim istraživanjima koja su pridonijela razvoju discipline masovnih komunikacija i medijskih studija. Kolegij s tom svrhom prezentira četiri klasična teorijska/paradigmatska pristupa analizi (utjecaja) masovnih medija i masovne komunikacije: dominantnu (ili izvornu) paradigmu o ograničenim efektima; kritičku paradigmu ( mediji nam govore o čemu da ne mislimo ); institucionalnu paradigmu ( mediji nam govore što da mislimo ) i tehnološku/medijsku paradigmu ( mediji definiraju kako mislimo ) (Katz, 1987), te suvremenu paradigmu medijatizacije koja pitanje medijskog utjecaja proširuje u dva pravca (pristup medijske logike u institucionalnim prilagodbama, i pozicija medija u komunikativnoj konstrukciji društva) (Couldry i Hepp, 2013). Analiza dominante paradigme masovne komunikacije (razvijene pretežno u SAD-u) uključuje teoriju o dvo-stupanjskom tijeku masovnog komuniciranja i teoriju o upotrebi medija za zadovoljavanja potreba, difuziju inovacija, i teoriju kultivacije. U okviru institucionalne paradigme, obradit ćemo teoriju o definiranju agende uključujući teoriju uokvirivanja (framing i priming). U okviru kritičke paradigme obradit će se raspon (pretežno europskih) teorijskih pristupa kulturnih studija i političke ekonomije medija, kao i njihovih teorijskih korijena - Frankfurtske škole. U okviru tehnološke medijske paradigme studenti će upoznati radove teoretičara koji smatraju da je sam medij kao tehnologija i organizacija onaj koji oblikuje i društvenu organizaciju i komunikacijske procese, u odnosu na dijapazon medija do današnjih umreženih medija. Za razumijevanje teorija medijatizacije kolegij će obraditi oba navedena glavna pristupa/ konceputalizacije. Cilj je kolegija i da studenti upoznaju originalne radove najvažnijih teoretičara komunikacijskih/medijskih studija.
U 2017/18 akademskoj godini posebno ćemo se baviti pitanjem medijskih efekata, tj. teorija o tome kako mediji utječu na pojedince, društvene institucije, i društvo u cjelini. U okviru dominantne istraživačke i teorijske tradicije istraživanja medijskih efekata, obrađivat će se a) početna istraživanja koja kažu da su kratkoročni učinci medija ograničeni, moderirani selektivnošću publike i inter-personalnim odnosima (teorija o dvo-stupanjskom tijeku masovnog komuniciranja), b) kasniji razvoj ovog teorijskog usmjerenja kroz teoriju zadovoljavanja potreba (uses and gratifications) i c) razvoj varijable inter-personalnih odnosa kroz istraživanja difuzije inovacija, te u suvremenu inačicu koja se artikulira kao teorija mreža. U okviru dominantne paradigme usmjerit ćemo se na istraživanja utemeljitelja discipline masovne komunikacije: Lazarsfelda, Mertona, Katza, Herzogove, te na suvremena istraživanja u ovoj istraživačkoj tradiciji. U okviru institucionalne paradigme, koja predstavlja usmjerenje dugoročnih medijskih efekata u području javnosti i političke sfere, obradit će se teorija o definiranju agende (agenda setting) uključujući teoriju uokvirivanja (framing) i priming-a, te spiralu šutnje.
Literatura:
  1. misao u komparativnoj perspektivi. Politička misao, Vol. 51 No. 1, 2014. str. 133-170. Peruško, Z., Vozab, D. (2016). Communication Field in Croatia: Toward a Comparative History of Communication Studies in Central and Eastern Europe. in Peter Simonson and David W. Park, eds., The International History of Communication Study, NY and London: Routledge. pp. 213-234. Gustavo Cardoso. From Mass to Networked Communication. u S. Papathanassopoulos, Media Perspectives for the 21st Century. 2011. Routledge. str. 117-137. Kunczik, M., Zipfel, A. (2006). Masovna komunikacija. str. 23-32. u Uvod u znanost o medijima i komunikologiju.;
  2. Dietram A. Scheufele + David Tewksbury (2007) Framing, Agenda Setting, and Priming: The Evolution of Three Media Effects Models. Journal of Communication 57 (2007) 9-20 Kunczik, M., Zipfel, A. (2006). Istraživanja o utjecaju medija (Postavljanje agende, spirala šutnje, jaz u znanju). str. 197-222. u Uvod u znanost o medijima i komunikologiju. Seminar: Picard, R.G. (2014) Public Opinion, Party Politics, Policy, and Immigration News in the United Kingdom, Reuters Institute for the Study of Journalism, Working paper Shehata, A., Stromback, J. (2013) Not (Yet) a New Era of Minimal Effects: A Study of Agenda Setting at the Aggregate and Individual Levels, The International Journal of Press/Politics 18(2) 234-255;
  3. David R. Roskos-Ewoldsen, Beverly Roskos-Ewodosen, Francesca Dillman Carpentier. 2009. Media priming: An Updated Synthesis. U Media Effects. Advances in Theory and Research. Edited by Jennings Bryant and Mary Beth Oliver. Routledge. Seminar: Tamir Sheafer. How to Evaluate It: The Role of Story-Evaluative Tone in Agenda Setting and Priming. Journal of Communication 57 (2007) 21-39 McGraw, K.M. (2003). Media Priming of Presidential and Group Evaluations. Political Communication.30(1): 23-40.;
  4. David Tewskbury + Dietram Sheufele, 2009. News Framing Theory And Research. U Media Effects. Advances in Theory and Research. Edited by Jennings Bryant and Mary Beth Oliver. Routledge. Seminar: Sharon Meraz and Zizi Papacharissi. 2013. Networked Gatekeeping and Networked Framing on #Egyp: DOI: 10.1177/1940161212474472 The International Journal of Press/Politics Michael Bruggemann. 2014. Between Frame Setting and Frame Sending: How Journalists Contribute to News Frames Communication Theory 24 (2014) 61-82;
  5. Morgan, M., Shanahan, J. Signorielli, N. (2009) "Growing up with television: cultivation processes". U Media Effects. Advances in Theory and Research. Edited by Jennings Bryant and Mary Beth Oliver. Routledge. Seminar: Iyengar, S., Hahn, K.S.(2009) Red Media, Blue Media: Evidence of Ideological Selectivity in Media Use, Journal of Communication 59, 19-39 Van Mierlo, J., Van den Bulck, J. (2007) Benchmarking the cultivation approach to video game effects: a comparison of the correlates of TV viewing and game play, Journal of Adolescence, 27, 97-111;
Preporučena literatura:
  1. Katz, Elihu (1987) "Communication research since Lazarsfeld." Public Opinion Quarterly, Vol 51, No. 4, part 2. pp. S25-S45. McQuail, Denis. (2005) "Introduction and Overview". U Communication Theory + Research. An EJC Anthology. Edited by Denis McQuail, Peter Golding Els de Bens. Sage. str. 1-13 Kunczik, M., Zipfel, A. (2006). Razvoj znanosti o medijima. str. 32-46. u Uvod u znanost o medijima i komunikologiju.;
  2. Routledge.;
  3. Donald G. McDonald Twentieth century media effects research , in J.D.H. Downing, D. McQuail, P. Schlesinger and Ellen Wartella (eds.) (2004) The Sage Handbook of Media Studies, pp. 183-200. Thousand Oaks: Sage.;
  4. Richar M. Perfloff, 2009. Mass media, social perception, and the third-person effect. U Media Effects. Advances in Theory and Research. Edited by Jennings Bryant and Mary Beth Oliver. Routledge. Seminar: Dong-Hee Shin and Jun Kyo Kim. 2011. Alcohol Product Placements and the Third-Person Effect. Television + New Media 12(5) 412-440 Brett Sherrick. 2016. The Effects of Media Effects: Third-Person Effects, the Influence of Presumed Media Influence, and Evaluations of Media Companies. Journalism + Mass Communication Quarterly 1-17;
  5. Elihu Katz, Jay Blumler, Michael Gurevitch. Uses and gratifications research . 2001, (samo poglavlje koje je na intranetu) Seminar: Čuvalo, A. (2016) Dailiness in the New Media Environment: Youth Media Practices and the Temporal Structure of Life-World, Medijska istraživanja, god. 22, br. 1, 65-86 Papacharisi, Z. (2011) Toward a new(er) sociability: uses, gratifications and social capital on Facebook, u S. Papathanassopoulos, Media Perspectives for the 21st Century. 2011. Routledge, str. 212-230;
1. semestar
Obavezni predmet - Redovni studij - Diplomski sveučilišni studij Novinarstvo
Termini konzultacija:
Objavljeno: 12. 2. 2017. u 23:55
Zrinjka Peruško

Postgraduate spring school on Comparative Media Systems: Media Policy and Regulation (IUC-CMS 2017), Inter University Center, Dubrovnik, 24-28 April 2017

 

Course directors:

Carmen Ciller, Universidad Carlos III de Madrid, Spain

Steffen Lepa, Technische Universität Berlin, Germany

Paolo Mancini, Università di Perugia, Italy

Snježana Milivojević, University of Belgrade, Serbia

Zrinjka Peruško, University of Zagreb, Croatia

Slavko Splichal, University of Ljubljana, Slovenia

 

Course Description:

A paradigm shift in media policy in the 1980s signified a move away from the post WWII public service media policy towards a new communications policy paradigm (van Cuilenburg & McQuail, 2003). Media policy research has also expanded into new territory (Just & Puppis, 2012). This year's course will explore contemporary issues in media policy and governance focusing on freedom of communication, access, control/accountability and public service media in European media systems in a comparative perspective.

As part of this year's course, the scientific conference Agents of power in the transformation of media systems will take place on Thursday and Friday (27 and 28 April, 2017), and will include attendance by the course participants. Speakers include Slavko Splichal, Paolo Mancini, Kaarle Nordestreng, Hannu Nieminen, Tarik Jusić, Snježana Milivojević, Zrinjka Peruško, Andrei Richter.

The conference will be focused on significant changes in media landscapes in the period after the fall of communism due to globalization, media digitalization, financial crisis and the lack of alternatives (as once conceptualized in the idea of NWICO), experienced not only by the former communist countries but also all other countries. However, these processes usually remain completely 'impersonal' in scholarly literature and research: instead of actors, we only have processes. When J.K. Galbraith once wrote of the role of the 'market forces'—the concept that replaced the 'outdated' concepts of 'capitalism' and 'capitalists'— he suggested that, "It would be hard to think of a change in terminology more in the interest of those to whom money accords power. They have now a functional anonymity."

Indeed, it is crucially important to focus on the dominant social actors in and behind the long-term processes, who otherwise may remain 'functionally anonymous'. Instead of focusing on the role of the media within the economic, social, political and cultural systems of societies, we would like to examine the role of economic, social, political and cultural actors (such as media owners, corporate economic clients and advertisers, interest groups, content creators and journalists, audiences, citizens, civic movements, political parties, legislative bodies, constitutional court and judicial bodies, specific policy makers and regulatory bodies) in generating changes in media systems, particularly in the news media and journalism.

The aim of the conference Agents of power in the transformation of media systems is to focus on the key local, national and transnational actors who influenced the changes in media systems during the past 25 years. The newly established nation states that once were constitutive parts (republics) of former Yugoslavia may be used for a 'thought experiment' or exemplification to demonstrate how once a rather uniform media system (at least in terms of legal regulation) developed in different directions not only because of different 'objective' (e.g. economic) conditions but also or primarily because of different 'subjective forces' in action. Yet the same approach focused on the main power agents may also help explaining changes in media systems in the countries that did not experience the kind of (political) turmoil taking place in the former communist countries.

The aim of the postgraduate course is to gather doctoral students from media and communication or political/ juridical sciences occupied with media policy and regulation that want to discuss their current work with established and emerging scholars and get relevant feedback.

 

Course Organization:

This sixth "slow science" IUC-CMS is an interdisciplinary research conference & post-graduate course open to doctoral and post-doctoral students in media, communication and related fields. Each year the topic of the course will focus on one or a combination of areas that define media systems from a comparative perspective. A complementary methodological workshop will introduce selected qualitative and quantitative research methods.

Invited lecturers will deliver keynote lectures with ample discussion opportunities. Course attendees will have extended opportunity to present and discuss their current own works with the course directors and other participants in seminar form (English language) and in further informal meetings around the beautiful old-town of Dubrovnik (UNESCO World Heritage) over 5 full working days (Monday-Friday). The working language is English. All participants will receive a Certificate of Attendance.

 

Venue Information:

The Inter-University Centre was founded in Dubrovnik in 1972 as an independent, autonomous academic institution with the aim of promoting international co-operation between academic institutions throughout the world. Courses are held in all scientific disciplines around the year, with participation of member and affiliated universities.

 

Additional Information and Application:

For further information about academic matters please contact the organizing course directors: professor Slavko Splichal, European Institute for Communication, University of Ljubljana, slavko.splichal@guest.arnes.si or professor Zrinjka Peruško, Centre for Media and Communication Research, Faculty of Political Science, University of Zagreb, zrinjka.perusko@gmail.com.

To apply for the course and for information on accommodation and venue, please visit the IUC website:  http://iuc.hr/course-details.php?id=997

 

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